2022 Trade Ally Survey

Building a more resilient trade ally ecosystem

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The 2022 Trade Ally Survey highlights trade allies’ challenges and steps utilities can take to empower their trade ally ecosystem—and accelerate energy program success.

Utilities rely on trade allies to connect customers with sustainable solutions and accelerate energy program goals. So, when utilities invest in trade ally success, they bolster their own. But to do this, utilities must first understand their trade allies’ challenges.

DNV recently surveyed 305 trade allies across the US to gain deeper insights into their pain points, industry trends, and how energy programs impact their businesses. The survey respondents represent a broad cross-section of trade allies, both in business size[i] and the types of services and measures they offer.

Highlighted in this post are some of the primary challenges that surfaced. For complete details, including a comprehensive checklist of strategies for empowering trade allies, download the full 2022 Trade Ally Survey.

[i] For the purposes of this report, we have categorized trade allies by business size and type:

• Small (1-10 employees)

• Medium (11-50 employees)

• Large (51+ employees)

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