2024 Trade Ally Survey

What you will learn

DNV spoke with small, medium, and large trade allies across North America to find out the challenges and opportunities they are facing.    

Utilities can use these unique insights to develop programs and initiatives that can immediately unlock greater savings, deliver more value generation and market growth, and motivate trade allies. 

Introduction

DNV’s Trade Ally Survey – now in its seventh year – continues to bring utilities unique insights around the challenges, solutions, and opportunities facing trade allies.

Energy programs are essential to America’s energy transition, providing utility customers access to technologies and equipment that will lead to a clean energy future. Trade allies are at the heart of it. When they win, your utility and energy program win.

DNV interviewed 184 trade allies participating in energy programs operated across North America. Their feedback was indicated four key areas that will shape the industry:

• Navigating the shifting landscape 
• The trade ally workforce
• Evolution of the trade ally
• Impacts of the Inflation Reduction Act

Failing to understand these perspectives on the market means that your program is leaving energy savings on the table.

We developed deep dive assessments for each area that will arm utilities with valuable insights to unleash the full value of your program and trade ally engagement. 

Navigating the shifting landscape 

Most companies reported that changes in the landscape including electrification and cloud-based systems are their largest initiatives for the year. While the landscape of the energy industry continues to shift, there are ample opportunities for those who are prepared. 

Download the report 'Navigating the shifting landscape'

The trade ally workforce 

Developing the trade ally workforce is a crucial step to ensuring a successful relationship. Our survey respondents indicated that trade allies with workforces that are well-trained, diverse, and involved in decision-making are greatly beneficial to the success of their programs.  

Download the report 'The trade ally workforce'

Evolution of the trade ally

As the energy market continues to evolve, so must trade allies. Read about the 3 key areas utilities need to understand about this ongoing shift, from energy efficiency programs to incentive programs.  

Download the report 'Evolution of the trade ally'

Impacts of the Inflation Reduction Act

The Inflation Reduction Act introduced world-changing funding to energy efficiency programs. Even with the future of these funds in doubt, the program’s effects are still being felt, with state energy office coordination and customer education being priority areas of focus

Download the report 'Impacts of the Inflation Reduction Act'

Contact us

Contact Brady McNall if you are ready to act now and unlock the full value of your program. 

Brady, and our wider network of DNV experts, builds and manages strong trade ally networks for our customers. Their work has a proven track record of enabling customers to realize greater savings and achieve their goals.    

Our services are grounded in an unrivaled understanding of trade ally activity, market insights and trends, and technology deployment. This uniquely positions DNV to provide sound, meaningful guidance that enables customers to better motivate their trade allies and, ultimately, unleash the full potential of their program and trade ally networks.     

The deep dive assessments for each challenge area are freely available for you to download and share with your colleagues.